Ad Tracking

Identifies visitors that click through an individual advertisement (banner, PPC etc) and highlights those visitors as they click deeper into the site.

Overview: Select the advertisement and ClickTracks will identify all the visitors from this campaign.

How It Works: You first need to configure your campaigns. Then you simply choose the campaign you are interested in from a list. ClickTracks identifies the visitors based on their landing page + tracking parameters.

What to look for: Exit rates, navigation patterns and pages seen.