Before And After

Divides visitors into two groups

Overview: Identifies those visitors that came to the site before a certain date and after.

How It Works: ClickTracks simply creates two labels for these groups of visitors.

What to look for: Set the date to the last time a search engine indexed your site (a couple of days after the spider visited to allow time for the index to update) and check for changes to keywords.

After a major site redesign look for changes in the amount of time visitors spend on the site, and the number of pages clicked, as well as individual pages.

After a PR campaign compare the referrers.