Behavior data

ClickTracks displays data about your website in highly visual reports which are easy to understand at a glance.

Browser View

ClickTracks shows your website using the built-in browser and overlays visitor behavior data on each link within the pages. The percentage of visitors clicking any link is shown next to the link itself.

Page Analysis View

Displays visitor behavior data that concerns the entire page. The average view time of the page, or % of people exiting the site at the page. As you browse through the site the reports change dynamically to reflect the page being viewed.

Path View

Provides an overview of your site and highlights the most important activities. At a glance it shows which referring sites are most important and which pages are common entry and exit points for visitors.

Search Report

The Search Report shows each term coming from the different search engines and the number of visits generated. The background of each cell is colored a shade of blue that is darker the more popular a term is for a given engine. Popular terms from different engines can be understood at a glance.

Campaigns and ROI

Shows the activity on each of your campaigns and how much they cost you. ClickTracks professional only: also shows how much revenue they each generated.

Site Overview

Similar to traditional web stats views of site activity, the Site Overview shows the entire site and displays the global activity. This makes it possible to see the big picture quickly before zooming in to specific areas of interest.

What's Changed ClickTracks professional only

The What's Changed report looks for statistically significant changes in the site data across two time periods