Campaign, sales and ROI Report

The Campaign Report shows a list of all your ad campaigns, how much they each cost, and in ClickTracks Professional the revenues associated with them.

To use the Campaign Report, you first have to configure your campaigns by clicking on the icon. This is described in the next section.

When you have configured your campaigns, the Campaign Report will list for each campaign, the number of visitors from that campaign, and how much it cost to attract them. It also shows the same statistics for visitors who did not come from any campaign.