Compare Search Engines

Finds top 3 search engines for your site and highlights visitors from those in different colors, revealing visitor preferences and navigation patterns.

Overview: Visitors from different search engines can exhibit significantly different behavior patterns. Using this option you will see a side-by-side comparison of the behavior patterns, entry pages etc. from each.

How It Works: The referring URL tells ClickTracks the name of the search engine for each visitor. After determining the top 3 search engines for your site, ClickTracks creates a different colored label for each engine, and assigns a corresponding name. All reports will contain a color for each of the 3 engines, plus the standard green 'all visitors'.

What to look for: Compare side-by-side entry pages, navigation paths and exit rates.