Cookie Label

(ClickTracks Optimizer and Pro only)

The existence of different cookies for visitors can also be labeled. You must have cookies enabled in your logfile for this to work. This is most often used to distinguish the behavior of repeat visitors, registered visitors etc.

Step 2: Choose the cookie name to label. You can label on the existence of the cookie, or on a specific value being present. Specify whether ClickTracks will look for the cookie in just the first page, or all pages. This is important when distinguishing returning visitors. Imagine a new visitor coming to the site. They appear at the front page and the browser presents no cookies to the server, since none have been set. The visitor moves into the site. The next request to the server will contain the server cookies, since it will have been issued after the first request. For measuring returning visitor behavior it is thus essential that the cookie label is applied to just the first request - otherwise all visitors will appear as returning.

Step 3: Advanced Labeling Options