Visitor Labeling: The Way Of ClickTracks

The fundamental mechanism in ClickTracks is to 'label' visitor groups. The term 'label' stems from the idea that you will identify a group of visitors based on some criteria, and that those visitors will be identified by the color of their label, wherever they go within the site.

All the reports in ClickTracks are broken down by label. It is therefore possible to determine the search keyword that results in purchases (by labeling the visitors that see the purchase page) and the advertising campaign producing most visitors (by labeling the visitors referred from that campaign) as well as many other complex analysis scenarios.

The Task Wizard greatly simplifies the process of identifying the business analysis to be performed, and the related labeling criteria that are needed to present the information.

To access the Task Wizard click the Labeling icon: or the equivalent in the main control screen:

Using The Task Wizard