Examples of Labeling
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Examples of Labeling |
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Labeling and comparing different groups of visitors is immensely powerful. Here are some examples using labels:
How do referrals from search engines behave?
Create labels on 'Referred from another site' and enter the domain name of the search engine, such as google.com. This type of label uses a partial match for the criteria, so 'google' would catch all visitors from google.com, google.co.uk, google.de, groups.google.com etc. This is one of the most common types of label and a shortcut way to create it is by clicking the 
button in the Site Overview or Path View.
How effective is my search engine placement?
If you're paying for placement through a service like Google AdWords or Overture your referrals will arrive with specific parameters set in the referral string. In this case you will want to match on the entire referring URL. Use 'Referred from a specific URL' and enter the complete URL with parameters. The matching is done on the entire string so it is important that you enter criteria correctly.
Where do visitors enter my site?
The question seems simple and is superficially answered in the default Site Overview. A more detailed answer can be found if visitors are labeled using the name of the referring site. The top 5 entry pages are then broken out separately for each and differences in entry point can be seen instantly.
My site presents a special offer on a certain page. Is it effective in increasing sales?
Navigate to the page presenting the special offer and create a label on 'visitors that see this page'. After analysis navigate to the shopping cart page. Check the 'number of visitors who see this page' where they are labeled with your special offer page.