How Page Analysis Reports Are Calculated

    

 

bluemanpageVisitors that see this page The percentage of visitors that see this page any time during their visit, regardless of the order pages are visited. Visitors that see the page multiple times are counted once.

 

Visitors that see this page at least once / Total number of visitors within time period.

 

A bigger bar or higher percentage indicates this page is seen by most visitors. Smaller bar indicates the page is seen by fewer visitors.

 

Page Analysis reports are based on visitor sessions, not clicks nor unique visitors. See How ClickTracks Determines a Visitor Session

 

clip0020Average time at this page Number of seconds spent looking at this page. Does not include those visits that end at this page.

 

Average time in seconds people spend viewing this page. Indicates if the page is really read or is simply a jumping off point for other pages.

 

 

clip0021Average time to this page Number of seconds visitors are on the site before they reach this page for the first time.

 

Average time it takes people to reach this page. Longer times indicate a deep page or potentially a problem in navigation structure that makes the page hard to find.

 

 

clip0017        Visitors entered at this page Percentage of visitors that enter the site here.

 

Number of visit sessions that start at this page / Total number of visitors within time period.

 

Indicates if an unusually high percentage of visitors are entering the site at this page

 

 

clip0019Exits from this page (as % of page views) Visitors that leave the site after seeing this page, expressed as a percentage of those that visit the page.

 

The exit rate. Unlike the entry page or visit page figures above, this value is calculated based on hits and not visits (in other words, it uses the same method of counting as the Browser View). The report works like to ensure the figure is a reasonable percentage for all pages. Basing the calculated on visits yields a high value for the home page (since most visitors exit from there) and a very small percentage for all other pages (since visitor exit randomly from other pages). A click based percentage makes the value easier to interpret.

 

TopSearchQueries        Top Search Keywords The most common keywords that visitors who landed on this page searched on.

 

       This is the same number you'd see if you created a label for visitors who entered the site at this page and then viewed the Search Report for that label.

 

Robots        Robot visits The number of times the page has been visited by robots during the last six weeks