Overture Tracking URLs

Overture can be configured to append its own tracking parameters to the end of each URL. These parameters are OVKEY, OVRAW and OVMTC. They are useful in refining analysis of campaigns and  greatly simplify the problem of creating unique tracking parameters for each campaign.

The problem

Unfortunately the Overture tracking parameters do not appear in the URLs that are imported via the CSV file. Although the parameters are part of the clickthrough URL, ClickTracks doesn't see this from the   CSV file because Overture doesn't output them to it. Without knowing these tracking parameters there's no way for ClickTracks to match them against the incoming requests.

Solution

In Overture you will need to use a manually entered tracking parameter, or multiple parameters. The OVKEY etc simply gets ignored.