Referrer Details

The referrer details window appears when the icon is clicked in a report. It provides additional information on external referring pages and parameters and is sometimes useful in advanced analysis of parameters such as the language used in a search.

By default some of the more unusual data in the window is not shown. You can enable display of this from Options, but doing so will increase calculation times. See Options:Referrer Parameter Details

The left-hand panel shows the list of referring sites sending traffic, grouped by domain name. The list can be sorted alphabetically or by the number of referred visitors within the selected calendar period. By default the domain names for popular search engines are aggregated together so www.google.com, www.google.co.jp and images.google.fr area under the single heading 'Google'. See Aggregate Search Engine Statistics for more information.

For known search engines, the search parameter is highlighted with the icon. This is only shown for search engines that are defined in the configuration. See Search Engine Keywords for more information.

The list can be expanded to show individual parameters sent from the referrer in the right-hand panel. This shows the actual search keywords entered by the visitors, and the frequency of that search term among the visitors reaching your site. By default, the individual search keywords are not shown, in order to improve the performance of ClickTracks. You can turn them on from the right-hand panel, or in the Options dialog.

The 'Label Referrer' button can be used to identify visitors from the selected referring domain, and display data about those visitors separately. The domain or page can be selected as the label criteria, or a specific search parameter such as the keyword can be chosen from the right pane. See Labeling Visitors and Referrer Labels for more information.

See also: Search Engine Keywords