Search Report

The Search Report shows the originating keywords used by each visitor in total and broken down by each search engine. In the table each cell has a blue color that is darker when more visits originate from that term. It is therefore possible to see at a glance the most significant search terms for your site, as well as which ones are under performing:

Look for contrast

In all variants of the search engine report the key thing is to look for areas of high contrast. The blue shading is designed to highlight cells that are unusually light or dark in color. These hotshots in the data are where you can most easily make improvements to your site or campaigns.

Displaying different data

As well as showing the raw number of visitors, the Search Report can show various other data. You can change what is shown by using either the icons or the drop-down menu near the top-right of the page. The choices are: