Short Visit Length

Highlights visitors that leave immediately.

Overview: Identifies those visitors with a short session length, usually indicating they touched a single page and then left.

How It Works: ClickTracks calculates the length of each visit and identifies those of five seconds or less. (This is a more reliable measure of 'touched home page and left' than finding single-click visits, since redirect pages or framesets can cause a single click to appear as several clicks).

What to look for:  The Site Overview and Search Report will indicate the referrers and search terms that are producing visitors that leave quickly.

Sometimes other site analysis tools provide a similar measure known as 'single click pages'. Using a visit length of less than 5 seconds provides a more complete view, and avoids the problem where visitors come through a redirect page before touching the final target page - effectively causing two clicks.