The Reports ClickTracks Calculates

ClickTracks contains several fundamental report types. It is important to understand that the reports in themselves provide only general information about your site. Each report is enhanced through the use of visitor labeling.

Navigation Report How visitors navigate your site - the unique three-pane view of your site, overlaid with the visitor behavior data.

Search Report Search keywords that visitors used to reach your site, broken out by search engine.

       OR        

Campaign, sales and ROI Report (ROI in ClickTracks Professional only:) A list of your ad campaigns, with the cost of each, the revenue generated and the final ROI.

Site Overview Overview of your site - entry & exit pages, overall visitor count, overall search terms, visitors, unique visitors etc.

Robot report (ClickTracks Professional and Optimizer only, logfiles only) A breakdown of search engine robot/spider activity by frequency, recency and pages crawled.

Time Periods

Some reports are further broken down into different time periods:

The reports span the entire range of dates chosen for analysis.

Data for the only the most recent day in the date range is displayed.

The 'Week' period shows the most recent week in the date range with each day broken out separately.

Shows the most recent five-week span in the date range. Each week is broken out separately.

Past 6 months broken out by month.