How Path View Reports Are Calculated

Left side

The left side of the path view shows the previous page in sequence. Each number represents :

Number of clicks from that page to current page / number of clicks (hits) on current page.

Right side

The right side of Path View actually uses the same calculations as the Browser View. Since exiting is a valid action users can take, the % bars include this in the denominator.

Each percentage bar is:

(clicks from current->target) / (clicks from current to another internal page + exits from current)

Path View Reports are based on clicks, not visitors or unique visitors

Why percentages sometimes don't add up to 100%

Sometimes the percentages in the Path View add up to less than 100%. The most common reasons are:

1.	Sometimes a visitor clicked a link from one page to itself. These are not displayed on the Path View, although you can see them on the Link Reports in the Browser View.

2.	The activity for the link is below the Path Display Threshold. See Configuration Options for how to lower the threshold or Show me how

3.	Even if the level of activity is above the Path Display Threshold, ClickTracks limits the number of boxes shown in the Path View. This limit defaults to 15 and can changed in Configuration Options or Show me how

4.	Some visitors arrive at the site without a referrer, and these are not displayed anywhere on the left hand side of the Path View. These may represent visitors who book marked the site or typed the URL into their browser, or they may just be visitors whose browsers don't send referrer data.