Path View

The Path View is displayed in the lower panel of the ClickTracks window.

Each box in the view represents a web page. The central box at the top represents the current page seen in the Browser View. Boxes to the left represent the previous page that was seen before the current page. Boxes to the right represent pages that are seen after the current page. (The data on the right is the same data that is shown in the link reports in the Browser View, but placed in order of frequency rather than laid out on the page).

You can click on the URLs to jump to that page. The box on the right highlighted in red represents the number of visitors who exited the site at this page.

The thickness of the arrow indicates the relative number of visitors taking the path. In addition the boxes are ordered so that the most common paths are at the top, with gradually less frequent paths below this.

Referrers from external sites are often the most important types of visitors to a site and consequently ClickTracks highlights them with a blue bar at the top of the box representing the referring page.

Each box can contain the following icons:

Visitors are being referred from this external site. Typical examples are search engines and advertising partners.

Additional information on referrers is available by clicking the 'Info' icon. The list presented shows the parameter list and frequency of occurrence for specific parameter values. This can help identify which search parameters are most popular, for example.

Significant numbers of visitors enter the site directly at this page.

Significant numbers of visitors leave site directly from this page.

You can click on these three icons to create a label of the corresponding type. See Labeling Visitors for more information.

Similarly, the icon is used to label visitors that see that page. It appears in all pages.