Search vs Content Targeted

    

ppc_vs_syndicate

 

Overview: Content targeted AdWords are text ads from Google that show up in non-search pages, typically with content related to your keywords. Visitors clicking through on these ads have very different behavior due to the context in which the ads appear.

 

How It Works: ClickTracks identifies the regular search PPC ads by checking for a tracking parameter. It looks only for the ? character, so the actual parameter name and value do not matter. Content targeted ads are identified using the referrer string, which will be 'googlesyndication'

 

clip0027 This mechanism depends on a tracking parameter being set in each PPC ad.

 

 

What to look for:  Carefully examine the exit rates, and determine if content targeted ads are working for you.