Comparing behavior
|
Comparing behavior |
|
More than 'what happens': why it happens
ClickTracks displays visitor behavior data simply and intuitively. To really understand how your visitors behave you need to divide them into different groups and compare them against each other. Knowing the average time spent on a page is helpful, but alone it doesn't help make more effective business decisions. ClickTracks uses a concept called 'Labeling' to divide and compare different groups of visitors. Comparing labeled groups does more than answer 'what happens'. It answers 'why it happens'.
A common problem for an online business is understanding the effectiveness of advertising. ClickTracks goes far beyond simply tracking how many referrals a banner ad campaign produces. Using ClickTracks you can quickly and easily identify how visitors referred by the campaign behave compared to other visitors:
| • | Create a label that identifies visitors reaching you through a search engine |
| • | Create another label that identifies visitors coming via your ad campaign. |
Within seconds you see the actions taken by your two labeled groups compared to your overall visitors. Every link now shows the 3 groups broken out separately. Page view times, entry points and every aspect of visitor behavior can now be seen and compared among the different groups.
Labeling visitors is an incredibly powerful tool for revealing the true picture of website use. labels can be created to reveal many different behavior patterns. For example:
| • | Label visitors who have seen a special offer on a certain page. Do more of them buy? |
| • | Label those entering at certain pages on the site. Do they spend more or less time? Does the page need updating? |
| • | Label referred visitors from each advertising partner. Do they navigate to the correct page? Where do they exit your site? |