Whats Changed Report
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Whats Changed Report |
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The What's Changed Report is available in ClickTracks Optimizer only
The What's Changed Report uses several advanced statistical techniques to automatically work out what has changed on the site. The idea is to define two time periods and let ClickTracks do the work. Instead of laboriously comparing one set of reports with another or getting line graphs to match across two different time periods, you can let the software calculate the changes for you.
The report determines a list of significantly rising and falling values for each category (except number of visitors). Only significant changes are shown. If referrals from Google change from 5000 to 4800, it probably won't be part of the list. A change such as this would not be considered significant unless it's the only change taking place. More likely are such changes as referrals from www.fruitsuggestions.com changing from 7 to 34. Although numerically small, such a change is proportionately huge.
In many ways the What's New report is similar to the Google Zeitgeist
 | Number of Visitors |
 | Search keywords |
 | Referring sites. Additional information on referrers can obtained by clicking the  icon. See 'Referrer Details' |
 | Campaigns |
 | Entry pages |
 | Visited pages |
 | Countries |
You can compare two predefined time periods or a custom set of time periods. Predefined are "Since I last imported logfiles," which is ideal for those of us that don't want to do web analytics every day of their lives, and "Last 7 days compared to previous 7 days." The third option permits two arbitrary date ranges to be compared.
If the time periods you compare are not equal in length, you might end up with slightly unusual results, including declining items that are actually increasing, or vice versa.