A/B Splits - New in 6.0
   

A/B Splits allow you to display the behavior of different visitor groups viewing different versions of the same page within your site next to each other in the Navigation report. This feature depends on you having set up your website for an A/B split using either a cookie or a URL parameter. The idea is that you have different versions of a page, and some of your visitors see each one. Each visitor is assigned a cookie or (less commonly) a parameter value, and then see a given version of the page based on the value of that parameter.

To set up an A/B split:

1.Click the A/B Splits icon in the Enhance Reports section.  
2.Click Next at the first step of A/B Split Wizard.  
3.Name the split or specify a beginning and ending date of the split test.  
4.Specify whether a cookie or parameter identifies the visitor (typically it is a cookie).  
5.Select the name of the cookie from the drop-down menu.  
7.Select a value for this cookie/parameter and name it (label name).  
8.Click Add to add this to the test.  
9.Repeat this procedure for all the cookie values used in the test. There is no limit to how many you can use.  
10.Click Next, then specify whether you are applying this test to the entire site or only to specific URLs. If you specify the URLs, then you will see the split view for those pages only. For the rest of the pages, you'll see the full browser view.  
 
 
 
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