Keyword Index
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Table of Contents
The ClickTracks Way
Behavior data
Comparing behavior
System Requirements
QuickStart
Datasets
New Dataset Wizard
Opening Existing Datasets
Report Mode (v.6)
Analyze On Server Datasets (v.5.x)
The Reports ClickTracks Calculates
Navigation Report
Browser View
Using The Browser
How The Link Reports Are Calculated
JavaScript, Pop-up menus and DHTML
Hiding Link Reports
Robot Simulation Mode
Page Analysis View
Date Periods
How Page Analysis Reports Are Calculated
Path View
How Path View Reports Are Calculated
A/B Splits
Time Splits
How The Navigation Numbers Are Calculated
Search Report
Search Engine Parameters
Search Report Configuration
How Search Engine Reports Are Calculated
Content Targeted Ads Report
Tracking Pay-Per-Click (PPC)
Keyword Ranking Report
Changing Mode
Site Overview
How Site Overview Reports Are Calculated
Funnel Report
Creating Multiple Funnels
Stages
The Funnel
Page Groups
Exits
Exit Pages
Color Coding
Defining and Editing the Funnel
Campaign, sales and ROI Report
Configuring Campaigns
Importing Google And Overture Campaigns
Overture Tracking URLs
API Integration
Email Campaigns
Other Campaigns
BidHero
Importing from BidHero
Editing Bid Positions
Exporting to BidHero
Configuring Revenue Options
Configuring Miva Merchant
Configuring Yahoo Stores
Custom Revenue Tracking Implementation
Ecommerce with log files and your own ecommerce system
Ecommerce with JavaScript and your own ecommerce system
Ecommerce with log files and a 3rd-party ecommerce system
Ecommerce with JavaScript and a 3rd-party ecommerce system
Privacy considerations
Debugging Your Revenue Data
Currencies Other Than US Dollars
How Campaigns And ROI Are Calculated
What's Changed Report
How What's Changed is Calculated
Referrer Details
Showing Referring Parameter Values
Robot Report
How The Robot Report is Calculated
Fraud Report
Setting up the Fraud Report
The Criteria Used
Interpreting the Fraud Report
Forensics
Site Archiving
Archiving Your Site
Scheduled Archiving
Archive Playback
Page Thumbnails
Exporting Reports
Export to PDF
Export to Excel
Exporting Multiple Pages / Reports
Real World Analysis Examples
Analysis of Pay-Per-Click (PPC) Campaigns
Goal Page Analysis
It's Not Web Analytics. It's People Analytics
Visitor Labeling: The Way Of ClickTracks
Using The Label Wizard
Reached Goal Page
Compare Search Engines
Compare Search Referrals
Traditional Search vs PPC
Returning Visitors
Ad Tracking
Search vs Content Targeted
Before And After
Short Visit Length
Advanced Visitor Labeling
Creating A New Label
Referrer Label
Referred from any Search Engine
Entry Page Label
Visited Page Label
Ad Campaign Label
Visit Date Label
Session Length Label
Search Engine Query Label
Visited on Certain Days of the Week
Visited on Certain Times of the Day
Exit Page Label
IP Address Label
Cookie Label
URL Parameter Label
From a Certain Country
Combination of other labels
Advanced Labeling Options
Label Name & Color
Examples of Labeling
Editing labels
Options & Configuration
Display Options
Path View Limits
Search Report Limits
Site Overview Limits
Robot Report Limits
Page Analysis View Limits
Page Views per visitor
HTML Encoding
Analysis Options
Default Pages
Case Sensitive Server Files
Combine Search Engine Statistics
Content Targeted Ads Domain
Alternate Domain Names
Dynamic Page Parameters
Advanced
Exclusions
Ignore Filenames That Contain
Ignore Requests From IPs
Performance
Referrer Parameter Details
Site Overview And Page Analysis
Search Report
Data Sampling
Thread Priority
Thumbnails/Page Titles
Thumbnail Settings
Additional Report Display Settings
Keyword Ranking
Building Keyword Ranking
Search Engines
Advanced Options
Session Timeout Parameters
First Day of the Week
Show "Create Label" Links
Display New Windows / Popups
Sites Built With Frames
IFrames
Dynamic Page Parameters
How Parameter Masking Works
ClickTracks Analyzer Compared to Professional
Cookie Handling
Sites That Span Multiple Domains
Daily use of ClickTracks
Adding log files
Selecting date range
Advanced Topics
Websites Containing Multiple Domains
How ClickTracks Determines a Visitor Session
How ClickTracks Uses Cookies
Using Persistent Cookies To Improve Campaign Tracking
Configuring Web Servers
Internet Information Server (IIS)
Apache
Strip Out File Types
Robots & Spiders
Search Engine Parameters & Keywords
Distinguishing Duplicated Links
Tracking External Links
Why The Numbers Don't Match Other Stats Programs
Troubleshooting
Page Not Found
No Links Inside Page
Logfile Import Warning
Performance Tuning
Articles
Comparing PPC Numbers To Your Search Engine
Do PPC tracking parameters affect Search Engine Spiders?
Zen And The Art Of Tracking Parameters
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