Toolbar icons:
View Reports
Navigation Report - the unique three-pane view of your site, overlaid with the visitor behavior data.
Search Report - keywords that visitors used to reach your site, broken out by search engine.
Site Overview - entry & exit pages, overall visitor count. If you have used other web statistics programs you will find this familiar.
Campaigns and ROI - mapping campaigns to resulting sales revenue directly from the shopping cart. If applicable this icon provides access to the feature.
What's Changed Report A list of the most significantly increasing and decreasing keywords, pages, referrers etc. across two specific time periods.
Labeling visitors
The true power of ClickTracks is exposed when you start labeling visitors and separating them into different groups for comparison. With a few clicks you can compare SEO to PPC visitors, or advertising effectiveness. The Task Wizard can guide you through the process. More detail
Other icons used in ClickTracks
Referring site - how visitors find your site
Site entry point - the first page visitors see.
Site exit point - the last page visitors see before they exit.
