Displaying visitor data

ClickTracks displays data about your website in highly visual reports that are easy to understand at a glance.

Browser View

The ClickTracks Viewer shows your website using the built-in browser and overlays visitor behavior data on each link within the pages. The percentage of visitors clicking any link is shown next to the link itself.

Page Analysis View

This view displays visitor behavior data concerning the entire page. This information includes the average view time of the page or the percentage of people exiting the site at the page. As you browse through the site, the reports change dynamically to reflect the page being viewed.

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Path View

The Path View provides an overview of your site and highlights the most important information. At a glance it shows which referring sites are most important and which pages are common entry and exit points for visitors.

Search Report

The Search Report lists the total number of visits to your site generated from each search term.  The total number of visits is further broken down into visits that originated from each of the major search engines. The background of each cell is colored a shade of blue: The darker the shade, the more popular a term is for a given engine. Thus, popular terms from different engines can be understood at a glance.

Site Overview

Similar to traditional views of site activity generated by simple web stats programs, the Site Overview shows the entire site and displays the global activity. This makes it possible to see the big picture quickly before zooming in to specific areas of interest.

Campaigns and ROI

This information shows the activity on each campaign and how much each costs you. ClickTracks Pro only: This also shows how much revenue each campaign generated.

What's Changed ClickTracks Pro only

The What's Changed Report looks for statistically significant changes in the site data across two time periods.

Robot Report

The Robot Report tracks the frequency that different search engine spiders crawl and index your site.

Data Dissection

The Data Dissection report allows you to analyze and compare many different types of data.  You may investigate standard information such as 'Top Search Reports' as well as create your own reports based on URL parameters, cookies and custom variables.