The ClickTracks Way
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The ClickTracks Way |
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ClickTracks is fundamentally different from basic web statistics products. ClickTracks accurately collects visitor data and displays relevant information in a clear and intuitive presentation.
| 1. | Information is displayed in the context of the site being analyzed. At a glance, you will see how visitors navigate through and use your site. |
| 2. | Visitors are quickly and easily segmented into different groups to compare behavior. Compare which advertising campaign produces the desired actions from visitors. |
| 3. | ClickTracks is interactive and responsive. Explore data about your visitors quickly and easily. Get results in seconds. |
Each page of your site presents multiple pathways your visitors can follow. Which links are effective and result in the desired visitor actions?
ClickTracks shows website use patterns overlaid on your actual website.
A view or your website as customers see it:
When seen through ClickTracks, this becomes:
For any link within your site you can measure what visitors click.
With ClickTracks, you see both your own website and, simultaneously, how your visitors behave: where they click, how long they spend on a page, where they came from. By presenting both the data and the website simultaneously, ClickTracks can show simply and intuitively how your website is used.
Different visitors to your site have different expectations. The person reaching your site through a search engine will exhibit behavior different from the person who clicked on an advertisement.
ClickTracks instantly shows different groups of visitors and compares their behavior.
Your website and visitor profile change every day. ClickTracks makes it simple to change how you divide your visitors into groups to compare their behavior.
If you've used web statistics software already, you'll be used to seeing static reports and hard-to-understand charts. ClickTracks is different: It's interactive and responsive. You're not limited to a set of static reports. Instead ClickTracks gives you the tools to explore the data and see your site from a different perspective: that of your visitors.