Revenue by segment in Site Overview
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Revenue by segment in Site Overview |
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With segments created, you can get great information quickly and easily from the Site Overview report. The Site Overview report will show several metrics related to revenue for each segment, including:
| • | Number of purchases |
| • | Total revenue |
| • | Revenue per visitor |
| • | Revenue per purchase |
| • | Return on advertising spend (ROAS) |
| • | Cost per order (CPO) |
Segment on countries
Low revenue figures for certain countries might show you whether you should exclude these from your PPC advertising
Segment on times of day
Revenue figures might indicate that you need to dial up or down your PPC advertising during certain times of day, or even adjust your website for these times of day.
Segment on days of week
Revenue figures might indicate that you should adjust your PPC ads or website for different days of the week. For example, some products may be more popular to weekend visitors and others more interesting to weekday visitors.
Use your imagination
By applying segments creatively (including using combined segments) you can gather a great deal of knowledge about which customers are buying from your site, and why.