Search Engine Optimization (SEO)

One of the primary objectives of online marketers is the optimization of their website for organic search results. Even if a user could figure out the complex algorithms used by the various search engines to determine top rankings, there are all the other variables involved, like how optimizing might affect website usability, how to optimize for one set of keywords without hurting rankings for another, and of course, the constant changes being made on competitive sites.

SEO specialists need good information to stay on top of what is working on an ongoing basis.  ClickTracks provides several reports.