Keyword Ranking Report

Every SEO specialist knows that the key to getting high organic traffic is getting top rankings in the search engines.  Of course, you will never get ranked at the top for all your keywords.  You want to get the highest rankings for your best performing keywords.

That is why the Keyword Ranking Report is built into the Search Report.  Here's how to make the most of this tool.

Once you've set up your Keyword Ranking Report (note: Google is no longer creating API keys for Keyword Ranking but existing API keys are still valid) and run a Get Rankings report (see Keyword Ranking Report for details) notice the keywords for which you have top positions.  The higher positions will tend to be skewed toward the top of the report.

Note your successes

Very high rankings (position 1-5) that appear near the top are keywords where you are succeeding:  You are getting high positions and they are generating traffic.

Note your opportunities for improvement

Keywords with a lot of traffic but low or no keyword ranking indicate areas you may want to focus your attention.  If you are getting this much traffic without being ranked, think how much you can get if you can get ranked.

Note your inefficiencies

Keywords for which you are ranked very high but that don't generate as much traffic may indicate some wasted effort on your part.  You've managed to get high rankings (no doubt through considerable effort) yet it isn't resulting in that much traffic.  Investigate why or invest your efforts toward higher profile words.

Factor in other metrics

By clicking back and forth between the keyword ranking mode and other metrics like time on site, revenue, ROAS, etc. you can pick add another level of knowledge to the above observations.  Not being ranked for a keyword that gets a lot of traffic is one thing--not get ranked for a keyword with a great conversion rate is an even bigger opportunity for improvement.

Get rankings periodically and track changes

Each time you click the Get Rankings button it will gather new information from the search engines.  You can see how your rankings have changed for given keywords over time by clicking on the small arrow to the left of each one.